How to weigh the importance of keywords
adam wrote:I am currently running keyword research for my upcoming SEO campaign.
I have a short list of keywords (around 300) but having a little trouble in measuring the weight of each one based on it's competitiveness etc.
Can anyone offer up a few suggestions of algorithms that help narrow the keywords down to a shorter priority list so I know where to focus best my SEO energy first...
Thanks
Cool question - I think the keyword difficulty tool may be for you.
In my mind there are a few mtrics you should consider noting. Perhaps in an Excel spreadsheet? :-)
Domain AuthorityPage AuthorityLinking Root Domains to the PageLinking Root Domains to the Domain
And get hold of the exact match traffic numbers.
This should give you an idea of what's required to get a ranking for the term. In particular, linking root domains to the domain and domain authority - they seem to be very strong factors in most serps.
Hopefully this post will help, too:
http://seogadget.co.uk/understanding-search-rankings-competitiveness/Hope that helps and good luck!