what is best way to increase link popularity?
Prabhu wrote:If someone asks you how to increase your link popularity, what is the best approach to take?
Thanks
The three main ways to do this are:
1. Content creation. Content based link building attracts links due to a site creating valuable content. At an extreme end, this is called linkbait. The content achieves a lot of social media attention. At a more regular end, it's little more than good content of any sort that people will naturally link to.
2. Commercial link building. This is incredibly common, especially in competitive markets. SEOs don't talk much about link buying, but it happens all the time and, when done well and in an "under the radar" manner, is effective to building link popularity. However, in less competitive niches where fewer people are buying links, it's not a great idea to do this en masse. The footprints of a paid link campaign can be easy to spot.
3. Link development through directory submission. Keep the submissions to quality directories, preferably those with editorial policies. Directories that let in every site submitted are not worth your while and, at worst, can cause penalties.
In many niches, combining content-based link building and link buying / directory submission is your best option. Have a look at what is working for the most successful sites in your niche (using Yahoo! Site Explorer and Linkscape helps analyse their links) and attempt to emulate the tactics of the most successful sites.
