The Top 10 Twitter SEO Tips
1. Choose a good handle
Be sure to pick an optimal handle thats relevant to your brand or campaign and easy to remember. Your handle (also known as your Username) then becomes part of your customized Twitter URL such as twitter.com/yoursite or twitter.com/yourtopic. Doing this creates a static address for future search indexing, which also helps usability for other cross-channel promotions. So choose wisely! The fun challenge: doing all this while keeping your name short and succinct so its easily tweetable.
2. Select an account name wisely
Optimize the Twitter account name to best reflect your brand. Your name is what appears next to your profile, which can be different than your handle/URL. You obviously want an account name that promotes yourself, your company or your brand. You should also consider which variation of you brand name has the most search frequency every month.
3. Make your bio count
Optimize your Twitter pages Bio line so it includes the most important, mission-critical phrases for your brand. Take advantage of all 160 characters! (Yep, thats right: They give you 20 more characters than a normal tweet.) Your bio is consistently indexed so its contents are what provide your Twitter page with its core relevance.
4. Spread the word
Now think about ways to build the link reputation of this new found social web address. For example, you can integrate your Twitter URL into your website by placing a call to action on the site for your customers to follow you on Twitter. You could also integrate your Twitter URL within your sites Global Footer, which appears at the bottom of every page of your site. Both of these options offer usability to your site visitors and help drive your Twitter URL up in the search engines.
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