Business development

Business development

The field of commerce, business development comprises a number of techniques and responsibilities which aim at attracting new customers and at penetrating existing markets. Techniques used include:
intelligence gathering on customers and competitors
generating leads for possible sales
advising on, drafting and enforcing sales policies and processes
follow-up sales activity
formal proposal and presentation management and writing
pitch and presentation rehearsals
business model design
ac**Banned Word**anning and performance monitoring
proposition development and campaign development
Business development involves evaluating a business and then realizing its full potential, using such tools as:
marketing
information management (sometimes conflated with knowledge management)
customer service



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Business development

http://www.wisegeek.com/what-is-business-development.htm

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