In-page seo vs off-page seo
If you're new to internet marketing and search engine optimization, promoting your websites and generally, getting top rankings in the search engines, then it is imperative that you know what on-page SEO and off-page SEO are. These two things are the core and fundamentals of search engine optimization. Without them, you will not get any decent results, generate traffic from organic searches, and get those juicy top 10 positions.
In case you are wondering, on-page SEO typically involves including some key components in your website that will help the search engines "accept", categorize, and index your web pages. Some on-page components include header or title tags (H1 and H2), meta tags, keyword optimization, keyword density, search engine optimized web design, internal linking structure, and keyword descriptions.
Off-page SEO, on the other hand, involves external factors that basically tell the Google or Yahoo that your website is worth being looked at and indexed. These often include backlinks, one way links, website promotions and traffic generation. The links pointing to your website from other websites are like votes that sound off to the search engine bots that the website is relevant in terms of certain keywords.
What Can You Do To Take Advantage of These?
1. Build your website with the proper internal linking structure. Be sure to categorize and label all your web and inner pages and include a link of each web page in an orderly manner on your home page. This way, when the bots hit your home page, they'll be able to access those links and the inner pages.
2. Do not spam or stuff the keywords. If you have been online for a while, you will recall that certain websites that were previously ranked highly because they just repeated keywords (keyword stuffing) without any actual content or meta description have been losing their rankings. While it might look easy to do this, you can be sure that if the search engines catch on, you may not only lose your website rankings, but might even be de-indexed or removed from the search engines database or blacklisted.
3. Write only articles and website content with keywords related to your site's main topic. Unless your intention is to build an all-comers and general topic website, digressions from the main topic will hardly help your rankings at all.
4. Start building back links by commenting sensibly in different blogs and leaving a link pointing to your website on these blogs.
5. Use social bookmarking and networking websites to build your backlinks.
6. Write informative articles and syndicate them to as many places as possible on the internet and offline.
Finally, in case you're wondering which is more important on-page or off-page SEO - the truth is, they are both important. Both need to be addressed before a website can climb through Google and get ranked highly.
Thanks
used cars toronto
